Our Story

Hello! My name is Lena and I am thrilled to welcome you to my little shop. With the birth of my son, Atticus I craved clothing that was sweet, modern and comfortable for him to be able to explore, experience and discover. After a corporate career took a halt in 2020 (during that pandemic!) I wanted to go back to my roots and focus on something that made me excited everyday. I sought to curate a collection of children's clothing that evokes a sense of wonder for all our sweet littles to comfortably and elegantly discover the magical world around them. 

Our Roots

Rudii is named after my grandfather, a man who saw the wonder in everyday. I think of him often and fondly and can hear him say "everything is wonderful" daily. I love that he kept his childlike sensibility and passed a little on to me. As a mother, I am amazed at how curious and wondrous our children are. As a stylist who believes that our clothes play an important role in our daily lives, I hope our collections evoke a sense of wonder for you and your littles. 

Don't forget that "everyday is wonderful"

xoxo,

Lena

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form

We believe that children's clothing can be beautiful and beautiful clothing begins with proper form. Our clothing offers the best in children's clothing design. 

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function

For littles, function is key. Clothes should allow exploration & movement. Our collections serve to provide functional fashion for even the littlest littles. 

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fit

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As children explore the world around them we want their clothing to fit the movement they crave. There is no compromise for good fit.